As part of Bakrieland corporate strategy to expand its existence into more local cities in Indonesia, as well as to cater local investors and customers demand on property managed by reputable developer, Bakrieland venture its first project in Yogyakarta city. The project initiated as condotel development, which recently expanded into housing and premium estates.
As a branding consultant Jakarta, Komunikasia has created an integrated brand campaign and strategy that could reflect the premium Awana, a mix use complex of condotel, housing, and premium housing in Yogyakarta.
Komunikasia as a brand consultant Indonesia developed naming and branding strategy for property development in the heart of Yogyakarta for Bakrieland. The name is derived from word Awan which means the sky. The name Awana reflects as a tranquil place in the middle of the hustle and bustle of Yogyakarta city. By using these brand, wish there will be many visitors who come to enjoy a tranquil place in Yogyakarta, not only for domestic visitors but also for international visitors.