Pentingnya Packaging Design

Posted : 28 August 2017

Sebagai seorang pengusaha yang menjual sebuah produk, tentu Anda sudah paham betul manfaat packaging produk,bukan? Pengemasan adalah suatu struktur terkordinir yang diciptakan untuk merencanakan produk supaya siap untuk ditransportasikan, disimp …

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Membangun Brand di Instagram

Posted : 28 August 2017

Beberapa orang menganggap membangun brand di Instagram cukup mudah. Namun sebenarnya tidak semudah itu. Mungkin untuk beberapa brand besar seperti Chanel atau Valentino memang mudah, tetapi tidak untuk brand yang baru …

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The ROI of Hiring a Creative Agency to Build Your Brand Identity

Posted : 16 August 2017

There are agencies that can help brands come up with and run ad campaigns. But not all advertising agencies offer creative services. Media buying agencies make deals to place existing content on TV or online. PR agencies focus on publicity and news c …

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Advertising agency VS Branding Agency

Posted : 08 August 2017

As the consumer landscape changes and consumer habits and the purchase decision making process evolves, it is imperative that brand owners understand where, when and how to spend their valuable and increasingly limited resources. Historically adve …

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Logo ≠ Brand

Posted : 07 August 2017

Chances are that as a small business you have spent some time worrying about what those well versed in marketing call “branding”. You have probably paid for a logo or logotype, signs, business cards and the whole works. (If not, get in to …

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Brand is all you’ve got!

Posted : 07 August 2017

You are selling a product that everyone else is selling, at the price where everyone else offers, and communicate like everyone else does. How do you expect to sell? Advertise a lot and expect for the best? Branding will help Stand out from y …

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Good Design is a Good Business

Posted : 05 August 2017

Recently, we started asking businesses how much they valued design in their workplace. And this is one of the most common answers we heard: For the challenge of perfecting a steady design flow – is it really worth it? Firstly, we&rsquo …

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Membangun Brand Image

Posted : 06 August 2017

Membangun brand image yang kuat tentu tidaklah mudah. Dibutuhkan strategi pemasaran yang tepat, memakan waktu yang sangat lama, dan pastinya membutuhkan dukungan biaya yang tidak murah. Maka wajar apabila banyak pelaku usaha yang akhirnya gagal menja …

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Beyond the Symbol: Broader Visual Language

Posted : 02 August 2017

This is Cato Brand Partners first series of book on Broader Visual language. There is often little difference between the communications of corporations within any given industry sector. The reliance for recognition more often is the responsibilit …

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The Difference Between Marketing and Branding

Posted : 02 August 2017

What is the difference between marketing and branding? In a recent conversation with a very senior person at a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of branding&m …

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