Retail Branding In The New Digital Age

Posted : 11 October 2017

The traditional retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of e-commerce and the evolution of social media platforms as digital shop fronts continue to shake up the industry …

READMORE

I’m a small business - why do I need a brand?

Posted : 05 October 2017

If you are a small firm or a sole trader, you could be forgiven for thinking that branding is not for you. "Big names spend money on branding, small companies just get on with the job" is a typical response when small businesses are asked a …

READMORE

Difference Between Destination Branding and Destination Marketing

Posted : 05 October 2017

Is there a difference between destination branding and destination marketing?  Perhaps our favourite explanation regarding the difference between destination branding and destination marketing comes from Tom Buncle, long-time marketing c …

READMORE

Building Brand Connections In A Digital World

Posted : 26 September 2017

When brands think of digital or social as “media” or when they approach consumers as they do with other types of media. This is the wrong point of departure. Digital is an integral component of how we experience life, not a ‘media& …

READMORE

8 Ways to Get More Engagement on Instagram

Posted : 26 September 2017

Instagram has caught the eye of marketers everywhere. It's relatively new, at least compared to old standbys like LinkedIn and Facebook, and is growing at an incredible rate. It boasts a monthly active user base of more than 600 million, and on t …

READMORE

7 Signs Your Brand is Loosing Focus

Posted : 13 September 2017

Everyone’s torn this way and that. It’s easy to lose concentration or to find yourselves prioritizing the wrong things. If your brand feels like it’s drifting, here’s 7 sure signs that you’re not focusing on the right th …

READMORE

Difference Between Brand & Reputation

Posted : 13 September 2017

Brand and reputation are tightly linked but not synonyms. I raise this because I seem to be having more and more conversations where brand projects are being renamed as reputation  projects to make them more “palatable” internally. T …

READMORE

Benefit of Strong Brand to Your Business

Posted : 06 September 2017

Every company dreams of having a powerhouse brand that dominates their market space. However, it takes time to build your brand, not just in your market space but among your target audience. Your customers are ultimately what will enhance your brand& …

READMORE

Role of Creative Agency

Posted : 31 August 2017

As part of an overall marketing strategy‭, ‬some companies turn to an Creative Agencies to develop an advertising campaign‭. ‬Creative Agencies combine their creative and research expertise with the input of the client to develop a campaign t …

READMORE

Branding Online that SELLS!

Posted : 31 August 2017

Brand is No.1 I want to start with a bold statement.  The Brand is the single most important element to a business or organisation. If you think about what branding actually is; a position that has been carefully established, and a set of cus …

READMORE