What is brand
Posted : 09 March 20224Written by our chairman Kenneth Cato
A brand is the promise and delivery of the experience you get from a company, organisation, event, destination, product or service. It’s about the emotional and rational connection that audiences and stakeholders feel about what the brand offers, what resonates and what is recognised as being different.
A brand strategy is the ‘big picture’ plans and tactics deployed by an organisation or brand owner to create long-term brand equity, engagement and competitive advantages. It is the starting point for building and managing a brand over time. If you need a brand strategy or reference, you can entrust on Komunikasia, the branding consultant jakarta
"BE YOURSELF. EVERYONE ELSE IS ALREADY TAKEN "
Oscar Wilde, Writer
You Could Also Read Our Articles:
1. WHAT & WHY to brand?
2. Great Packaging Design = Great Advertisement
3. First green commercial development in Eastern Indonesia
4. Expanding business opportunities through database generation
5. PROPAN Rebrand : Acknowledging heritage, embracing future