Role of Creative AgencyPosted : 31 August 20174
As part of an overall marketing strategy, some companies turn to an Creative Agencies to develop an advertising campaign. Creative Agencies combine their creative and research expertise with the input of the client to develop a campaign that appeals to customers. When used properly, an ad agency can save you the time of creating your own campaign, can provide market and industry expertise, and can help you increase revenue or improve brand recognition.
Creative Agencies started in the late 1800s and were limited in scope. They did not create ads but simply served as a broker of advertising space in newspapers and magazines. Over time, agencies added creative services to increase revenue.
The main role of an Creative Agencies is to work with you to develop an advertising campaign. Creative Agencies are staffed with copywriters, art directors and media planners who will create your ads and place them in the appropriate media. The agency will work within the constraints of your advertising budget.
Each Creative Agencies specialist is an expert in his area, so in many cases he can perform his particular function better than you might be able to. The copywriter is an expert at using words to persuade a customer to take action. The art director knows what appeals to customers on a visual basis and will incorporate her artistic skills into the ad's design. The media planner knows which type of media -- such as radio, television, newspapers, online or a combination -- is right for the message you are trying to convey and will negotiate to obtain the best possible rates.
When dealing with an Creative Agencies, you'll likely be working with an account executive who serves as a liaison between you and the agency's other personnel. When choosing an ad agency, it is important that you get to know the account executive you'll be working with so that you can develop a strong working relationship and communicate effectively. This will ensure that the agency's creative people will have a clear understanding of what you're trying to accomplish with your ad campaign.
While Creative Agencies can help you reach your business goals, they do present potential drawbacks. Because of the high cost of hiring an agency, it may not be feasible for smaller businesses with limited resources. If an agency hasn't worked with your type of business before, it may not truly understand the nature of your business, which could lead to an ineffective campaign.